ITALICA · Discover

The Italian City Hiding in the Word “Jeans”

The most American thing in your closet carries the name of an Italian port.

1 · The word

Gênes, then jeans

The French called Genoa Gênes, and its sturdy twilled cotton jean fustian. English had shortened it to “Geayne” by the mid-1400s.

2 · The other city

Denim is French

Denim comes from serge de Nîmes, a serge from the south of France. One pair of trousers, two cities.

3 · The blue

Indigo, around 1538

Genoa’s Museo Diocesano keeps fourteen Passion cloths dyed with indigo, called among the oldest ancestors of Genoese jeans. Levi’s patent came in 1873.

4 · The Italian way

Worn like trousers

Dark indigo, no rips, full length to the shoe. Then she dresses the top half as if the jeans were good wool pants.

ITALICA

Dark, long, dressed

Give your jeans the respect Genoa gave its cloth. A fine knit on top does the rest.

Shop the knitwear