On Sunday the small shops are closed, and the sidewalks are still full.
Written into the glass
Italian retail law says goods shown in a window must display their price clearly and legibly.
Fashion tried, and lost
In June 2025 Italy's top court upheld a 1,032-euro fine on a fashion house that hid its price tags inside clothes and bags.
The window works alone
Sunday opening has been legal since 2011, but many small family shops still close. Italians go to look at the windows instead.
Read, then walk on
The whole outfit first, then the number. She sleeps on it. By Monday she knows if she still wants the jacket.
Price in plain sight
A matching set reads like a finished window. Look, read, and let it wait until morning.